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Potential Analysis

The potential analysis analyzes considers both the future potential and competitiveness of products as well as the potential of a company.

It is particularly recommended for companies experiencing negative business trends or crisis situations.  But even in general, a companies' potential should be checked regularly.


How Steinbeis-Transfer Centers TIB proceeds individually depends on the particularities of the individual case and, as a rule, comprises two components:

  • Assessment of a companies’ opportunities and risks, such as technical state-of-the-art of the products, position in the market and the market chances of the company.
  • Expert recommendations to improve the technical state and take advantage of existing market chances.